Preparing your home for a sale can be a stressful and time-consuming task. Organizing your home for pictures to be taken and posted across real-estate websites and meeting with realtors to discuss potential buyers are just two of the many challenges that homeowners face when they are ready to sell. Thankfully, real estate agents are there to walk sellers through the process in order to make the experience of putting their home on the market more enjoyable and easier to manage. While working with homeowners who are interested in selling their homes, most agents will recommend home staging in order to make the house look more appealing to buyers in order to sell it for top dollar.


Home staging essentially means bringing in a professional in order to make recommendations for improvements within a home. While these recommendations may vary from home to home, they can include anything from painting a room to refurnishing the entire home in order to make it stand out and receive a strong offer. Although it is a wonderful idea for your home to reflect your personality, if your taste does not match those who may be interested in the home, then it can be a turnoff for some buyers. If you are considering staging your home, here are some ways staging can get a higher price for your house:


Home buyers will be more likely to look at your home.  According to the 2014 Profile of Home Buyers and Sellers, 92% of buyers use the internet in some way in their home search process and 50% use a mobile website or app in their home search. Furthermore, 43% of home buyers use the internet as a first step in their home-buying process. These numbers show the importance of visual aesthetics in a home purchaser’s first impression of a home and what they’re seeing on the internet.


Realtors see the impact that home staging has on sales. When it comes to home staging, realtors are seeing the benefits and encouraging their clients to consider taking this approach when selling their homes. In fact, according to the 2015 Profile of Home Staging, 81% of home buyers find staged homes easier to visualize as their future homes and 49% of realtors report that most buyers are affected by home staging.


Previous home sellers have reaped the benefits of home staging. While home staging may cost anywhere from a few hundred to a few thousand dollars, depending on the home stager’s suggestions, the overall payoff of selling your house faster at a higher price will outweigh the initial costs. The New York Times shared the story of a couple who was cautious about staging their apartment. After it sat on the market for six months with no offers, they hired a home stager and invested $26,000 in updates. To the surprise of the owners, the property went into a bidding war before closing.
While the décor of your home may seem insignificant when it comes to selling your home, the truth is that most home buyers decide whether or not they are interested in continuing to pursue a property based on the initial feeling they get when they first step inside the front door. Although the appearance of your home may reflect your own individual tastes, appealing to the masses is what will result in more offers. Sometimes you have to spend a little money to make a little money—and home staging is a perfect example.